Archive for January 29th, 2010

Today is Anton Chekov’s birthday and I cannot let this day go by without remembering one of the greatest missions “Improv Everywhere” has ever carried out.

IE got Chekov (see the pic to the left) into the Barnes & Noble store on Union Square in New York City, advertising it as an opportunity to “meet the writer.” After Mr. Chekov’s talk and reading, they set up a table in Union Square so that he could sign copies of his play “The Cherry Orchard.”

Everyone was thrilled to meet the great playwright and get an autographed copy of one of his works.

There was only one problem.

Anton Chekov died in 1904 — as the first line on the back of the copies of the play they were selling states.

It was a great stunt. Go here and read about it, then look at the video.


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